First, for each consumer who redeems a coupon from P&G’s January brandSAVER, the company’s monthly coupon book, the company will make a donation to Special Olympics.
The money-saving coupon booklet will be distributed in newspapers to more than 55 million U.S. households on one day only – January 1, 2012 – and will offer $95 in savings on some of P&G’s most popular brands including Olay®, Crest®, Pantene®, Tide®, Pampers® and Duracell®. The goal of the brandSAVER is to increase awareness and donations for Special Olympics.
Also, P&G has also announced a consumer Facebook initiative to augment their donation. For every new “like,” P&G receives on its Thank You Mom Facebook page (facebook.com/thankyoumom) through February 28, 2012, the company will donate one dollar to Special Olympics, up to $100,000.
So grab this Sunday’s newspaper and hop on over to Facebook and help our athletes become happier and healthier in 2012!