Don’t Forget This Sunday’s Newspaper!

Procter & Gamble expects to raise at least $500,000 in support of Special Olympics through a variety of marketing programs in the next two months.

First, for each consumer who redeems a coupon from P&G’s January brandSAVER, the company’s monthly coupon book, the company will make a donation to Special Olympics. 

The money-saving coupon booklet will be distributed in newspapers to more than 55 million U.S. households on one day only – January 1, 2012 – and will offer $95 in savings on some of P&G’s most popular brands including Olay®, Crest®, Pantene®, Tide®, Pampers® and Duracell®. The goal of the brandSAVER is to increase awareness and donations for Special Olympics.

Also, P&G has also announced a consumer Facebook initiative to augment their donation. For every new “like,” P&G receives on its Thank You Mom Facebook page (facebook.com/thankyoumom) through February 28, 2012, the company will donate one dollar to Special Olympics, up to $100,000.

So grab this Sunday’s newspaper and hop on over to Facebook and help our athletes become happier and healthier in 2012!

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